Forever Evolving: Why Are We Here?

Welcome!  I’m Elicia, and I created this page for several reasons!

Ever wonder if there was something more but not sure what you’re missing? Ever wish you felt more confident in your own skin? Would you like to have a way to impact other people’s lives in a positive way? Do you have an open mind? These aren’t things I consciously thought about December, 2016 when first approached about becoming a Rodan + Fields Skincare Consultant.

To think, it all started with lashes…

I went to an event curious about a serum for naturally fabulous lashes because I was tired of lash envy. I noticed pretty magical-looking before and afters of the anti-aging products (Photo Gallery & Promotions) and thought I should start doing something about the wrinkles forming in my cheeks and around my eyes thanks to the Arizona sun! The day I said yes to Rodan + Fields was the day I changed my life. I had no idea what I was getting myself into when I accidentally partnered with the doctors who created Proactiv. My first 2 orders happened while lying at the resort pool in the Caribbean. My trip became a tax write-off, I had extra motivation to talk to strangers, and quite literally my skin and my life changed!   

I LOVE sharing our incredible skincare with men and women as the CEO of my own global e-commerce skincare company! Did you find your way to this website to find amazingly effective skincare products to help reduce the appearance of wrinkles, sun damage, acne, or sensitive skin issues? Perhaps amazing lashes and eyebrows? Find your way to my skincare quiz to get a quick glance of what products might be best for you! Free Skin Quiz By the way, if you already have lash extensions, our serum can still help solidify the health of your lashes to help minimize damage and strengthen the foundation of your lashes. 

What do I do in my real world? I’m a busy Psychologist passionate about self-development. I’ve changed and helped more people change on a global platform since becoming a Rodan + Fields Consultant than I ever thought possible. I’ve created this space to share free resources that have helped me and clients, friends, business partners, and anyone who has supported me!  Since this page is not meant to be clinical/offer advice, I do ask that you direct questions around mental health matters to your personal provider. It takes courage to ask for help! Regardless of how/why you found yourself here, thank you and welcome!

I would love to hear from you and answer any questions, place an order for you, or mentor you (see to learn about business options).

Who’s my target audience in business?

ANYONE WITH SKIN! And for those open to a unique business opportunity, these products and business are definitely NOT just about skincare!

Will you take the 60-second FREE skincare quiz?

Have you ever considered how intimately your skin is related to your confidence? Self-esteem? Communication? Relationships? Amy to the left has – not only has this skincare changed her skin but it’s changed her life and that of her husband, children, and network of 100’s of people who joined her team! Take a free 60-second QUIZ to see what products could change what you see in the mirror (and perhaps in life)!   Scroll to “Start Consultation.” Submit your e-mail for results, and review products details under Shop Skincare! This business is so turn-key! You have everything you need at your fingertips! Our doctors have thought of everything to guide you thru the product selection process (and being the CEO of you!).   

Why am I so passionate about this business?

Well, let’s get this out of the way. It did NOT start with a passion for skincare, or quite frankly any knowledge of it. I was (and still am) very busy! I had no knowledge/interest in skincare; heck, I was lucky to wash my face regularly. I had no background or frankly interest in sales or skincare. What I didn’t know then was that something was missing…I didn’t know what until I took a chance on me. What I quickly realized was fear. Fear of failure, fear of not being good enough, fear of being uncomfortable, fear of being judged, fear of what I didn’t know. Thank God I live my life by facing fear in the face! I said “Fear, bring it! I give myself 6 months to fail, and that was now almost 3 years ago!” These products have changed my skin and this business has changed my confidence!

I’m so passionate about Psychology, and this business has extended me a remarkable opportunity to change my life and that of others from a now global platform around the world – my paychecks and ability to reach people are no longer dependent on the billable hour and sitting in a therapy seat! Whether improved financial livelihood, lifestyle, friendships, or personal development, this business has helped me change lives! I’m just all-around happier and a better human, friend, daughter, partner, etc!!     

Where would I be had I not found Rodan + Fields? Way more wrinkled and spotty from sun damage (I’d been looking older than my mom thanks to Az suThis image has an empty alt attribute; its file name is Text-Over-Photo1482775156503-1024x985.jpgn)…I’d also be living small in my comfort zone! Forget the comfort  zone! Nothing good happens there! 

What’s different about my face?

Fabulous, naturally longer, fuller, darker-looking eyelashes, for starters!  I get asked ALL THE TIME if they’re extensions…nope, all mine, thanks to our incredible serum…takes seconds to apply at nights before bed (also works on eyebrows)!

Now, look under my eyes in the photo below. In the before photos on top, notice the puffiness, the wrinkles? You see these through CAKED ON make-up! See the deep wrinkles in my cheeks. Compare this to the 6-month after-photos below. Notice how much healthier my skin looks? See the glow? I have almost NO make-up in the bottom…only eye make-up, lipstick, and blush. No foundation, no powder. Only our Active Hydration serum that hudrates the skin 200% to give you a natural glow! The wrinkles are improved thanks to our anti-aging and sun damage lines, needle roller that stimulates collagen growth, exfoliation to remove dead skin cells and allow products to penetrate deeper, eye cream for crowsfeet and puffiness, and hydration. Think this is only for women? No way, men are my best customers. The labeled Step 1-4 systems make it super easy for men to take care of their skin too! Not to mention, the lashes!  The smaller photo below is a before/after with a 4-year difference. I can’t wait to see how much healthier my skin will look in another 2 years on these products!   

Is skincare makeup? Is it just for ladies? Glad you asked!  No! See more under Men Click Here

Great skincare helps reduce the need for make-up over time, restoring our skin to its healthiest state! Skincare is also a great way for men to take better care of their skin and offset damage by the sun, looking even more attractive to the people in their lives! I represent 4 skincare lines for all ethnicities, skin types, genders, ages, etc. Our lines are multi-med therapies that deliver the right formulation and right ingredients in the right order for dermatologist-Image result for men skincareinspired, clinically-proven results! We have lines for 1) anti-wrinkle/firmness, 2) reversing sun damage/discoloration, 3) acne, and 4) sensitive skin, each accompanied by a sunscreen to minimize recurring damage.

Some products are even FDA-approved & eligible for Health Savings! Follow me at for more specifics & information on promotions! 

LIFE-CHANGING IMPACT An average of 20% of the proceeds I earn from product sales and business enrollments are dedicated to charity, and I’m proud to partner with a corporation who likewise dedicates millions/year to charitable partners!

Please contact me with any questions about our products or business!

    I'd love to offer you a free personalized skincare consultation if you'll take a few seconds to answer a few questions about what might be the best fit for you. You can find the quiz at